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SCU Press Release

Cubicle Commando - Lisa Messenger and Zern Liew

 

Cubicle Commando is a business book that arms intrapreneurs (internal entrepreneurs) with remarkable thinking and techniques they can use to help their companies innovate. Intrapreneurs – who are of any age, any hierarchical level and any functional discipline within an organisation – are usually paid little attention or taken seriously when they suggest ideas or try to get them off the ground.


Cubicle Commando
assists these enormously creative and intelligent individuals who want to make a difference within their companies but are struggling to translate their ideas into action. This book helps them work most effectively within the existing structures, systems, resources and realities of a corporation.


"If you weren't born with it, you can learn it from Cubicle Commando! This is a sensational guide to help us little people make our mark on large corporations. It's so easy to get lost in a big company – Cubicle Commando will help you find your way. It's one of the most powerful business books I've come across for the seriously innovative and creative individual."


Ben Fordham, Channel Nine

About the authors:

Lisa Messenger
has worked globally in conference and event management, PR, sponsorshop, marketing and publishing.She is the Managing Director of Messenger Marketing and Messenger Publishing. She is now using her unique marketing talents and innovative approach with entrepreneurs, intrapreneurs and people all over the globe.


Zern Liew
is a creative strategist and innovation facilitator. He has over 10 years experience as a multidisciplinary designer, information architect, creative director, business concept innovator, business process architect, lateral problem solver, new media producer and software developer.

Sample Internal Spreads





Contents

Introduction
Hello Intrapreneurs!
What Exactly is an Intrapreneur?
Are You an Intrapreneur?
Attitude
Why Attitude?
Getting the Attitude
If Not Now, When?
People
It's All About You – Not!
Intrapreneurs and Managers
Assembling Your Dream Team
The Elements of an Effective Team
Working with Realness
Sleeping With the Enemy
Teams
Creating Buy-in
Staying in Alignment
Maintaining Momentum
Ideas
It All Starts With Ideas
Generating Ideas
Sources and Non-sources of Ideas
Evaluating Ideas
Selling Ideas
The Perils of Failure – and of Success
System
The Case for Rules and Processes
Systemising Innovation
Working the System (or Not!)
Leveraging Systems
The Resistance
Rewards
Valuing Yourself and Your Contributions
Knowing What You Want
Asking for What You Want
Branding Yourself
Selling Yourself to the World
Impact
Small Cog, Big Impact!
Measuring Your Impact
Expections
Benchmark Pitfalls
What Does Success Mean to You?
Life
Intrapreneuring for Your Life
Who are You?
How's Work?
A Vision for Your Life?
Changing Your Mind
You are Not Alone
Other Stuff
About Lisa Messenger
About Zern Liew
Acknowledgements
Recommended Reading
Shake Up Your Intrapreneurship




Cubicle Commando
Paperback
Full colour
192pp
140mm x 195mm
ISBN: 0-9775519-0-3
Buy Now
 

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