The
Essence of Employer Branding is an extraordinary business book for
employers of all fields to help them develop a distinctive employment
brand that ensures they find the right staff – and keep them.
It’s
Australia’s first marketing resource tool on this emerging concept in a
climate of excessive job swapping and lost loyalty and teaches
employers why they need to place as much emphasis on internal branding
as they do on external branding.
With insightful and proven
strategies, Forced Focus will challenge thinking before offering
innovative and achievable solutions to make employer brands
irresistible.
Key issues covered include why people change
jobs and the explosion of choice, leadership, engaging the workforce,
the power of training and making your brand simple, relevant and true.
Unlike
many in the business genre, this beautifully presented book features
190 full colour pages of creative concepts to inspire and ignite
employers, while filling them with confidence and a path forward.
|
