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Everything You Need To Know To Self-Publish!
Change the way you view the publishing world, learn how simple it is to create a quality book that will sell and discover how you can turn your book into a profitable and commercial venture through non-traditional funding and distribution. This workshop will bust myths, challenge your thinking and inspire you to create something truly wonderful, yet profitable. You'll learn about every aspect of the book publishing industry in an intimate gathering where special attention will be paid to your project at every level, leaving you with a realistic, workable plan to create your book.
The Program
The program is structured in two modules:
Modual One: Content:
- Publishing v's self publishing
- Reasons to publish
- Main players
- Objectives, vision, goal setting
- Concept and content research and development
- Styles of book writing
- Writing, editing, proofing
- Photographic and image sourcing
- Graphic design and page layout
- Printing, packaging and distribution
Modual two: Marketing, Funding and Distribution.
- Opening you up to possibilities
- Sales, marketing and PR
- Funding, sponsorships and strategic partners
- Spin offs
- Budgets and Timelines
- How to create a passive income
Who Should attend
- Aspiring authors who need a new, innovative way to publish
- Speakers, thought leaders, business owners with an important message to share
We recognise that to fully implement what you learn, it's handy to have a buddy to bounce ideas around with after the workshop. So we are happy to extend a 25% discount off a second registration for a support person to attend.
Outcomes
• A solid understanding of the publishing industry and the exciting prospects of non-traditional publishing options
• Tools such as timelines and budgets and workable plans to help you set goals and achieve them
• Keys for how to achieve a longer shelf life for your book
Dates and Cities
We run workshops in Sydney, Brisbane and Melbourne and by request in other cities and abroad. Workshops will take place from 9am -5pm. the venue is central to the CBD of each city and will be confirmed when you receive your confirmation letter.
Sydney-- Saturday 11th October and Saturday 8th November
Brisbane-- Friday 16th October and Friday 14th November
Melbourne-- Friday 24th October and Friday 21st November
We are also running these workshops in London and Newyork in 2009
Cost
$650 plus GST
Inclusions
• A pre-workshop questionnaire to ensure we work with you to achieve your goals
• A comprehensive workbook to serve as a framework for your planning
• Eight hours of invaluable information
• A complimentary copy of Happiness Is… or Cubicle Commando
Post Workshop Support
We are available in an advisory, mentoring or project management capacity. We also have books, workbooks, DVD's and audio CD's available for purchase to further assist you.
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Workshop 2
Advanced Marketing, Funding and Distribution!
Discover the best way to self publish your book through non-traditional funding and distribution, by
securing bulk sales and turning your book into a profitable and commercial exercise. This full-day
workshop offers some of the most cutting-edge marketing and sponsorship concepts and innovative,
strategic thinking, and for the first time is being translated in the publishing industry. These eight
hours will change the way you view you book and it will change the way you think and do business
in general.
The Program
The program runs over a full day with three modules, full of unique concepts and actionable items including:
Module One: Fundamentals of Successful Marketing
- How to treat your book like a business
- Creating a marketing plan and identifying markets
Module Two: Securing Funding and distribution partners
- Selecting and securing traditional distributors (bookshops) and ensuring sell through
- Non-traditional distribution - building brilliant partnerships
- Identifying commercial opportunities and partners
- Targeting potential funding and distribution partners
- Identifying and packaging benefits
- Constructing proposals
- The sales process
- Direct and internet marketing
- international distribution
Module Three: Building you As a Brand
- Building your profile
- Securing extensive media (trade and consumer) coverage
- Securing testimonials and endorsements
- Other publicity ideas
- Launching your books
- Spin offs - capitalising and leveraging
Who Should attend
- Published authors or those working on their manuscript who are after detailed marketing advice, speakers, thought leaders, executives and business owners who already have a strong understanding about publishing. People serious about a fast track to building a profile, being commercial and attaining commercial success.
Outcomes
- A solid understanding about the possibilities available surrounding book publishing
- An actionable track to help you identify, target, and secure funding and distribution partners
- Ideas on building your profile and securing extensive media coverage
- A myriad of spin-off products and services that you can implement to build your business tes and Cities
Dates and Cities
Sydney-- Saturday 1st November
Cost
$1500 plus GST
- A pre-workshop questionnaire to ensure we work with you to achieve your goals
- A workbook to serve as a framework for your planning
- Eight hours of invaluable information
- A complimentary copy of Happiness Is… or Cubicle Commando
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“Lisa's work for me totally elevated the success of my new book to a higher level. As a result of her expert guidance, I was able to sell advance copies of my book totaling in the thousands of dollars. Her unique and fresh approach is a gift.”
– James Adonis, Motivational speaker and author (March 2006)
“Lisa's publishing and marketing genius has completely changed my thinking on book publishing. As a successful international author, I thought I knew the best way to publish, but since working with Lisa I have realised that are a lot better ways to publish and market books without having to rely on the publishing giants. Thanks Lisa.”
– Nils Vesk, Director, Life’s Little Tool Box (March 2006)
“Thank you for a brilliant course and for such energy and inspiration. I loved every minute of it. Great to feel my creativity moving. Realised how much I had suppressed it.”
– Indira Kennedy, director and principal coach, Conscious Leadership. (September 2006).
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